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You Hear the Term Custom Facials All Over Social Media… What does this really mean? And How Tailored Skincare Solves Your Unique Skin Issues


When it comes to skincare, one size doesn’t fit all. Our skin is as unique as our fingerprints, with its own set of needs and challenges. This is where custom facials come into play, offering a personalized approach to skincare that addresses your specific concerns. Whether you are sixteen dealing with stubborn acne, or you are in your fifties or sixties, looking for a way to maintain your complexion. We believe in the power of tailored treatments to achieve the best results for your skin. This means working one on one with one of our estheticians to address needs, and how to treat them.  


What is a Custom Facial? A custom facial is a skincare treatment designed to meet the unique needs of your skin. Unlike standard facials, which follow a generic protocol, custom facials are tailored to your skin type, condition, and concerns. Generic protocols call for a step by step facial that may help your skin but may not target specific areas that need to be treated. One example would be blackhead extraction. A generic facial does not include the best way to target and extract blackheads, however, extractions would be best dealt with through a custom facial. Our experienced estheticians begin with a thorough skin analysis to understand your skin’s needs. This allows us to select the most effective products and techniques for your treatment.


Facial with soaps and face mask on clients face


Addressing Specific Skin Concerns:


  1. Acne and Breakouts:

    • Problem: Acne is a common concern for many, characterized by clogged pores, inflammation, and breakouts. These breakouts can occur randomly, or tend to appear in times of hormonal changes, stress, or lifestyle changes. 

    • Solution: For acne-prone skin, a custom facial may include deep cleansing to remove impurities and excess oil, gentle exfoliation to unclog pores, and anti-inflammatory treatments to reduce redness and swelling. Ingredients like salicylic acid, benzoyl peroxide, and tea tree oil are often used for their antibacterial properties. Extractions, Brightening serums, and face steaming are all popular methods that can be tailored to your needs.

    • Ongoing care: In the front of our salon, we offer a variety of products that will ensure breakouts occur less frequently, or that all together stop them. We have a variety of brands, which aim to target different areas of concern. At- home care is just as important as your salon visits. Our team will put together a customized routine to what world with you.


  1. Dry and Dehydrated Skin:

    • Problem: Dry skin lacks moisture, leading to flakiness, tightness, and a dull appearance. This can even lead to “leathery” looking skin. This is more common in the winter times when there is not as much moisture in the air. However, it is also prevalent in the summertime if you are spending a lot of time in the sun. 

    • Solution: If your skin is dry, we focus on hydration, using moisturizing masks and serums to replenish your skin’s moisture barrier. Ingredients like hyaluronic acid, glycerin, and ceramides help to lock in moisture and restore the skin’s natural hydration levels.


  2. Hyperpigmentation and Uneven Skin Tone:

    • Problem: Hyperpigmentation, including dark spots and uneven skin tone, can result from sun exposure, acne scars, and hormonal changes.

    • Solution: To tackle hyperpigmentation, brightening agents and exfoliants are incorporated into the custom facial. Ingredients such as vitamin C, kojic acid, and niacinamide help to lighten dark spots and promote a more even complexion. A great way to promote the growth of new cells is with our Hydrafacials. These are highly effective in treating hyperpigmentation and other dark spots. 


  3. Aging and Fine Lines:

    • Problem: Aging skin often shows signs of fine lines, wrinkles, and loss of elasticity.

    • Solution: For those concerned with aging, anti-aging ingredients like retinoids, peptides, and antioxidants are used to stimulate collagen production and improve skin elasticity. Techniques like facial massage and microcurrent therapy can also enhance skin firmness and reduce the appearance of wrinkles. 


The Benefits of Personalized Skincare: 


Personalized skin care is more effective because it targets your specific concerns rather than taking a one-size-fits-all approach. By addressing the unique needs of your skin, a custom facial can provide:

  • Improved Skin Texture and Tone: Tailored treatments help to smooth and even out your skin’s texture and tone.

  • Enhanced Hydration and Moisture Retention: Hydrating ingredients restore moisture balance and prevent dryness.

  • Reduced Appearance of Acne and Blemishes: Targeted treatments clear up breakouts and prevent future ones.

  • Minimized Fine Lines and Wrinkles: Anti-aging ingredients boost collagen and improve skin elasticity.

  • A Radiant, Healthy Glow: Customized care leaves your skin looking refreshed and rejuvenated.


Investing in a custom facial at Hair Etc. Salon and Spa is an investment in your skin’s health and beauty. Our esthetician's tailored approach ensures that your skin receives the precise care it needs, leading to visible and lasting results. Schedule your custom facial today and gain powerful insights to your skin. Walk out feeling rejuvenated and with a sense of direction on taking care of your skin!

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